NZFW 2014 - AIM

Huffer launched their new label, Aim, at a presentation in the Huffer basement yesterday. Beautiful photographs of Aussie model Bambi Northwood-Blyth, shot by Adam Bryce, adorned the room at a huge scale and were accompanied my musical awesomeness c/o Watercolours. Aim, designed by Aimee McFarlane, offers a collection of pretty sophisticated and nicely understated womenswear as a complement to the streetwear that Huffer have built their rep on. It's due to hit Huffer stores from November so look out for it. See some of what we saw after the jump.

KYLIE

We shot Kylie down at New Zealand Fashion Week in this great look that juxtaposed a sharp Zambesi jacket with more casual mix of a plaid T shirt, also by Zambesi, and dungarees by Huffer. We love her Nom*d socks peeking out of her boots by Rag & Bone. Her sunglasses were by Versace, earrings were vintage and bag by Saben. Check out her rad mani too.

MO

Mo caught our eye in this cool casual look. His neutral shades were accented nicely with the brown of his vintage bag and Topman brogues. His jacket was by Huffer, shirt by I Love Ugly and trousers again by Topman. His sunnies were by Moscot.

ROSIE

We thought the simplicity of Rosie's look together with this interesting colour palette was striking. Her pants and sunglasses are from Asos, her jacket is vintage, her shoes are men's vintage brogues and her Huffer t-shirt belongs to her boyfriend. We love Rosie's colourful bag that she got from Brick Lane in London.

NZFW 2012: HUFFER

Huffer closed New Zealand Fashion Week on Friday night with what they described as "an exhibition disguised as a party". It also conveniently doubled as a celebration for the opening of their new Takapuna store and Huffer's 15 years in business. An excited crowd quickly packed the venue which was decorated in a Mexican theme with cactus artworks by Priscilla Hunter and picture frames covered in paper scrawled with orange and green spray paint on the wall.

Models wearing Huffer's Spring/Summer El Summer collection soon arrived to tear off the paper, unveiling campaign imagery which was the result of a collaboration between Huffer and Mark 'The Cobra Snake' Hunter. With the formalities out of the way, the event quickly turned into an awesome unofficial wrap party for NZFW. Huffer knows how to throw a party, we had a fantastic time. Click below to see all our photos from the night.