Huffer launched their new label, Aim, at a presentation in the Huffer basement yesterday. Beautiful photographs of Aussie model Bambi Northwood-Blyth, shot by Adam Bryce, adorned the room at a huge scale and were accompanied my musical awesomeness c/o Watercolours. Aim, designed by Aimee McFarlane, offers a collection of pretty sophisticated and nicely understated womenswear as a complement to the streetwear that Huffer have built their rep on. It's due to hit Huffer stores from November so look out for it. See some of what we saw after the jump.
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