Sunday, 19 January 2014


It's not often that an exhibition like this one comes to Auckland. When the opportunity came up to be involved in the V&A's Selling Dreams: 100 Years of Fashion Photography exhibition at the Auckland Museum, we leapt at the chance.

Late last year we were invited to a round table discussion to talk about what "Selling Dreams" meant to us and how it related to what we did. It was a privilege to be included in this discussion with some of New Zealand's top fashion leaders. To us, street style sells dreams that are real, obtainable and organic. We feel like we have a real interaction with fashion and we came away from the discussion feeling inspired and looking forward to seeing the exhibition. 

The exhibition was truly fascinating in that it showed the progression of different eras in fashion, photography styles and cultural references over the span of over 100 years and we thoroughly enjoyed every photograph for what it was. The exhibition ends at present day with a digital component including some of our favourite photos from FOUREYES as well as the talented Karen Inderbitzen-Waller. It was very surreal to see our work in an exhibition at a museum!

If you are into photography, fashion or both, we highly recommend that you check out this exhibition. It's running until 28 February so you still have a lot of time to go and check it out. For more info on the exhibition itself, click here. As part of the exhibition, you can also attend the Viva Smart Talk Series sessions which include panel discussions by some of New Zealand's fashion leaders.

Photo Credit: Top - Erwin Blumenfeld, Model and Mannequin, American Vogue Cover, 1 November 1945 © Estate of Erwin Blumenfeld / Victoria and Albert Museum, London. Bottom - Courtesy of Auckland War Memorial Museum.

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